Interaction Unit

Brief- All the documents that is needed to be produced with what the client wants on it.

Target audience (values and lifestyles)-style/form/tone        

Client-brief-me-The media product.

The brief: A route plan produced by your client.

Everything you need to know in order to produce the product for the client.

The product could be things such as ads, websites, posters, leaflets, video…etc.

Content of the brief

·      Target audience-Who are we talking to?

·      (Background information) The length of the ad or the size of the poster. Basically what you are making-Media product details.

·      Message-What is needed to be said to the audience?

We need to understand the values and beliefs of the target audience because then we can decide on what style, tone, and language to use, so that it can relate to the audience.

Their lifestyles need to be understood because everybody is different and you need to know if you are targeting specific types of people.

Installation

Installation

Installation
Katie Mok
18.11.2008
Creative & Media Advanced
Installation


The following scenes should last 10mins each.

1st Scene
The audience walks into a scene at the market, with people talking really loudly, some will be talking about what they are selling, and what they want, pricing…etc.
That will continue for about 5 minutes and then the scene will freeze and the narrator would come on and talk about when this was taken place and what is happening. Afterwards the lights would die out and the audience would be led to the next scene.

2nd Scene
A few of the actors would be in the ‘shelter’ as soon as they go in there would be loud noises of the air raids and the people in the shelter would usher the audience in and tell them to be quiet. And they would all sit in the darkness with sounds of bombs going off etc. After the sounds stop their will be a narration about when this happened & what it was like. After the narration the audience will go into the next installation.

3rd Scene
The audience would be given ration books as soon as they walk into that section. They will be asked what they want by the people at the shop. And they will be told that there is none or if there’s just a limited amount of food, their ration tokens will be stamped after they collect the food. After this scene the audience will be guided to the next section.

4th Scene
Will be a more visual installation as there is faded music in the background while the audience listen to interviews from people who live locally nowadays. They will also see images of Bermondsey such as the river Thames, the Cold Stores that aren’t used & luxury apartments.

Handouts may be given out at the end of the installation so that the audience was clear about what they saw and what it was about.

What is Marketing-04.11/08

Marketing Trip

I attented a marketing presentation in Southwark town hall where they told us what marketing was and what we thought it was. I felt that the presentation was boring because there was too much writing on the powerpoint, their presentation skills were bad because they didn't involve the audience in a fun way. They talked for too long about marketing, and it felt like they were reading a book. They showed us leaflets for a activity created by differnt organisations, and asked us which ones were suitable for the target audience, and which ones appealed to us more. They got us to create a campaign that would get young people to get involved to be a junior street leader. Overall I felt that the begining part of it was not useful at all, but the campaign we had to create was fun. Especially when we got given free chocolate bars =D

Installation thinking

Blue Hat= Conclusions

White Hat= the Facts


Deals with facts and objectives


Black Hat= Negatives


Negative feelings but with a reason


Red Hat= Feelings


Passionate views about feelings


Yellow Hat= Positives


Positive ideas with a reason


Green Hat= Creative Ideas
Finding new ideas

Location

• Ideas: Theatre, Library, Classrooms
• Black Hat- Not a good idea to use the library becuase not enough space, and people would be cramped, not a good idea because people might eat the food and not pay attention to the installation.
• Red Hat- Felt it was a good idea to use the theatre, as it has a large space, and can do more things in it, felt not a good idea people would only be intersted in the food.
• Yellow Hat- To use the theatre because of the overhead projecto, giving out free food to attract people.
• Green Hat- Thought that using the library or a museum would be an idea.
• Blue Hat- The theatre is a good idea, but the free food isn't.

Time of Installation

• Ideas: Lunchtime, After college, During Lessons.
• White Hat- Everybody has different times when it comes to lunch time.
• Black Hat- People wouldn't give up their lunchtime to watch an installation.
• Red Hat- Lunchtime is a good idea because in everybodys spare time.
• Yellow Hat- it would work at lunch as that is the time when everybody is around.
• Green Hat- After college as all the classes would be free.
• Blue Hat- During lunchtime is the best time.

The rooms

• White Hat- Have to think if some classrooms were going to be in use, and which ones we could use, maybe transfering from one room to another.
• Black Hat- Switching rooms during the installation is not a good idea because people would get tired of moving, outside space wasn't a good idea because of technical difficulties and it being cold.
• Red Hat- It could work if everything gets set up.
• Yellow Hat- It would make make things different and interesting, to use differnet kind of installations for each group.
• Green Hat- Instead of using the rooms, could use the outside space.
• Blue Hat- The moving from one room to another is a good idea.

Boyle Family

The group and I had to re-create a small version of the map but this time we made rubbings and sketches only. So we took the same guided walk around Bermondsey like we did before, and made rubbings of surfaces we found interesting. It was sometimes difficult as some areas did not show any texture when they were rubbed. I experimented in using different materials to do the rubbings, such as crayons, markers, pencils and pens. After we made the rubbings and sketches we stuck them down on a large piece of paper then drew a map of our journey. I decided after I drew the map onto the paper to not write the road names and it would look clutered. We was trying to create something like what the Boyle family did by slecting random areas and making a piece of art put of it.

Bermondsey History & Changes

Bermondsey then & now

Bermondsey is an area in South East London, in the borough of Southwark.

The conditions were really polluted, that people in 1847 caught Cholera by drinking unboiled and died. The housing was poor as most of them were dreadful slums, people said that Bermondsey was the worst slum in London in the 19th Century. This was the time when Charles Dickens wrote 'Oliver Twist' he wrote about it being 'every repulsive lineament of poverty, every loathsome indication of filth, rot, and garbage.'

People on a low income could only afford basic accomodations, some builders would build their houses cheaply and quickly, sometimes even without toilets or bathrooms.

Most of the houses were occupied, sometimes with more than 1 family living together.

Industries

During the 20th century to the east of Tower Bridge, along the riverside were lined with warehouses and wharves.

Bermondsey was well known for its leather industry, which began in medieval times. Fur factories were also popular.

Population

In 1801 the population was 27,465, and in 1891 it had reached 136,660. So as the years went by the population increased rapidly. this is according to http://www.visitsouthwark.com/pages/history_of_bermondsey.html

In the 19th Century most people were working class citizens, but jobs were scarce and people who had a job didn't get paid a lot, as they were un-skilled. People were paid only when work was available, so many were unemployed this was a result of poverty.

An abstract art of Bermondsey

Evaluation of an abstract art of Bermondsey

We went on a guided walk around Bermondsey and took sketches and rubbings of things we found interesting. The section we sketched/rubbed were only small so they are not accurate. I thought that it being accurate wasn't a problem as we just want to get an impression of the area and not a big description of what the area is like.

We tried to make rubbings on surfaces that showed a clear texture and shape, as not all surfaces appeared while the rubbings were being done.

I created an abstract piece of art of Bermondsey, As it shows sketches & rubbings I have made of the area. we then created a map of our journey. I made sure all the rubbings and sketches were placed edge to edge, we stuck it on to a large piece of sugar paper and trimmed it till there was no sugar paper showing. I think that the map is abstract because you can't tell what some of the sketches/rubbings are of. I traced the journey from a map we displayed on the overhead projector, but I traced the rest of the area that was on the map too. I decided that the map looked better if I didn't write the road names on the map and the sketches/rubbings were already distracting. I drew the roads with a black marker pen as it looks bold.

Our random selection makes it relate to the Boyle family as they select random things so they don't exclude a potential object.

Here are 5 facts I found out about the Boyle Family:

• Are a family of collaborative artists in London.
• Their best known work is 'Journey to the surface of the Earth'
• Their aim is to make art that doesn't exckude any potential object.
• They've been known as the Boyle Family since 1985
• They create random selections to use as a piece of art.